Coming 2026  /  Founding grid open now

Back a driver before
the world knows their name.

Motorsport keeps fans on the other side of the fence. We don’t. Pick a driver climbing the ladder and you’re inside the team for the whole season — the telemetry, the onboards, the debriefs, the group chat, and your name printed on the car. Monthly, and cancel whenever.

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  • Drift

The fence

Fifteen years a fan.
Still just a spectator.

Motorsport is the most gate-kept sport there is. The paddock is for sponsors. The garage is for family. The data is for engineers. You get a grandstand seat, a replica cap and a television feed — and that is the ceiling, however much you love it and however long you have loved it.

The closest a fan can normally get

Thousands, per weekend

  • A hospitality pass at a top-tier race
  • A guided walk down a paddock you may not stop in
  • A photo with a driver who will not remember it
  • Back behind the rope on Monday morning

The closest a fan can get here

Monthly. Cancel whenever.

  • Inside one real team, all season
  • The data, the onboards, the debriefs
  • A driver who knows exactly who you are
  • Your name printed on the car

Same sport. Only one of them ends with somebody knowing your name.

What you get

You’re not donating.
You’re buying your way into the garage.

Three levels of access, from the supporters-only feed to a seat in the garage. Every driver sets their own, and backing is monthly and cancellable at any level. We haven’t settled what each one costs yet — that gets published before launch.

Grandstand

  • Race-by-race debrief within 48h
  • Onboard laps & race footage
  • Supporters-only feed and comments
  • Your name on the supporters wall
Most supporters

Paddock

  • Everything in Grandstand
  • Your name printed on the car
  • Telemetry & data breakdowns
  • Climb the supporters leaderboard
  • Monthly live Q&A with the driver
  • Supporter-only team kit at cost

Garage

  • Everything in Paddock
  • Vote on the season livery
  • Race-weekend paddock pass*
  • Direct line to the driver’s group chat
  • Logo space if you’re a business

* Where the series and circuit permit, and subject to safeguarding rules — many of these drivers are under 18. Backing is a rewards-and-access subscription, not an investment, and does not entitle you to prize money or equity.

A driver profile

What backing someone actually looks like.

Showcase who you're backing, accumulate points, and track the drivers.

Example profile — illustrative only
44

Ines Okonkwo-Bell

Rotax Senior · British Kart Championship · Age 17 · Leeds, UK

P4Standings
2Podiums
317Supporters
£16,420 raised of £24,000 season budget68%

Next round funded: R6 — Whilton Mill, 14 Sept · £1,180 still needed for R7

Where the money goes

  • Entry fees & licences£4,800
  • Tyres (8 rounds)£6,400
  • Engine rebuilds & spares£5,200
  • Transport & accommodation£4,900
  • Testing days£2,700

Supporters-only feed

Qualified P2, finished P7. Lost the front on lap 4 and never got it back — full telemetry overlay against my qualifying lap is up, you can see exactly where I threw it away in T6. Not a good weekend. Here’s what we’re changing.

Supporters

  1. P1Sam ReddickFounding14 mo
  2. P2Jo BakareFounding14 mo
  3. P3Marcus KellyFounding13 mo
  4. P4Priya Raman9 mo
  5. P5Tom Whitlock9 mo
  6. P6Aoife Doyle7 mo
  7. P318YouDay one

Ranked by unbroken months supporting. No amount of money buys a place here — only having been early does.

The real reason

Anyone can support a champion.
You’d have been there first.

Somewhere on this grid is a seventeen-year-old who ends up in a works seat. Most fans will discover them on a streaming series in six years’ time. You’ll have had their debrief from the weekend they nearly binned it in turn six — and your name will have been on that car since round one.

You were there first

Every fan can name a champion. Almost nobody can say they were backing them at seventeen, in the rain, at a circuit no broadcaster has heard of. That is the story you actually get to tell.

On the car from round one

Your name goes on the bodywork from the first race you back, not once they are worth being seen with. The photos are dated. So is your receipt.

Founding supporter, permanently

The first 500 keep founding status for good: the locked price, the badge on your profile, and first pick of the grid before anyone else sees it.

How it works

Three steps. Then a whole season.

  1. 01

    Pick your driver

    Browse verified racers by series, discipline, country and stage of career. Read the season plan, the results and the real budget, line by line. Back the one whose story you want to be in.

  2. 02

    Choose how deep you go

    From the supporters-only feed to a seat in the garage. Monthly, cancel whenever, and you always see exactly which round your money just paid for.

  3. 03

    Take the season with them

    Debriefs within 48 hours of the flag. Onboard laps, telemetry, the disasters as well as the podiums. Your name on the car. The paddock, where the series allows it.

Why now

The audience arrived. The money hasn’t followed it down.

750MGlobal F1 fans, after a decade of growth driven by streaming and documentary
16–24Fastest-growing fan demographic — 97% of Gen Z fans expect to still be watching in five years
$9.5BSpent on motorsport sponsorship a year — almost none of it below the professional line
75,000People who’ve bought a micro-share of a racehorse since 2019 — proof fans will pay to be an owner

A generation raised on Drive to Survive learned to care about the person, the struggle and the garage — not just the lap time. The same people fund streamers, creators and fractional racehorses. Nobody has yet pointed that instinct at the thousands of real drivers one budget short of the grid.

Straight answers

The questions you’re already asking.

What does it actually cost?

We haven’t set the prices yet, and we’d rather say that than publish a number we have to walk back. What is already decided: it is a monthly subscription you can cancel whenever you like, not a pledge or a commitment for the season, and every driver sets their own levels. Founding supporters get their price locked at whatever we publish.

What do I get that I can’t already get?

Inside a working race team. Debriefs within 48 hours of the flag, onboard laps, the telemetry the engineers looked at, the group chat, your name printed on the car, and paddock access where the series and circuit allow it. None of that is buyable at any price as a normal fan.

What if my driver has a shocking season?

Then you get the interesting half of the story. Motorsport is mostly things going wrong, expensively, in front of people — that is the part fans never normally see, and the part drivers are contractually cheerful about at the top level. Ours are not.

Can I back more than one driver?

Yes, and most people probably will — one you found first, one from your part of the world, one in a series you love. Each is its own subscription.

Is this just charity with a motorsport skin?

No. You’re buying access, content and a place inside a season — and the driver has to deliver it. Every backing is monthly and cancellable, so if the debriefs stop, you stop. That accountability is the entire product.

Do I get a share of prize money or future earnings?

Not at launch. GridBacker v1 is rewards and access only — deliberately. Anything resembling a return on investment is a regulated financial product, and we’d rather ship something real than something that gets us shut down. Fractional seat ownership is on the roadmap and will only ever launch properly regulated.

What stops a racer taking the money and disappearing?

Four things: a verified competition licence and series entry before a profile goes live, a published line-by-line season budget, funds released against the actual race calendar rather than in one lump, and supporters who can cancel the moment the reporting stops.

Lots of these drivers are teenagers. How does that work?

Carefully. Under-18 profiles run through a verified parent or guardian, payouts go to the guardian, and any perk involving direct contact or in-person access is chaperoned and consented to in writing. We’d rather lose a feature than get this wrong.

What does GridBacker charge?

A single flat percentage of what’s raised, plus payment processing. No listing fee, no monthly cost to racers, no cut of a driver’s own sponsors that they brought themselves. We’ll publish the exact number before launch and it won’t move afterwards.

When does it launch, and when are the apps out?

We’re forming the founding grid now — a small, hand-picked group of drivers rather than an open directory of hundreds. The web app comes first and the iOS and Android apps follow shortly after. Join the list and you’ll hear before anyone else.

Actually race?

We’re picking the founding grid now.

A small, hand-picked group rather than an open directory of hundreds. Free to join, no listing fee, no monthly cost — but we verify, and you publish.

  • Verified licence and series entry
  • Published season budget
  • Debrief within 48h of the flag

Somebody’s about to have
the season of their life.

Be the reason it happened. Founding places are limited to the first 500 supporters.

Join the founding grid